The Situation

Vision for Access is a UK social enterprise that campaigns for digital inclusion, helping organisations make their websites and services work for people with sight loss. They wanted to pull their presence together and grow the difference they make.

They'd done good work, but the campaigns and partnerships behind it weren't connected to each other or to a plan for raising money.

The Problem

Social enterprises live or die on income, and Vision for Access had no structured way of bringing it in. Fundraising and partnerships happened when an opportunity came up, so nobody could predict how much would come in or plan around it.

The brand had the same issue. It didn't look or sound consistent across channels, which made it harder for big organisations to take a partnership seriously.

What I Did

I built the foundations first. That meant an accessible visual brand (the brand of an accessibility organisation has to be accessible itself) and a framework for engagement and growth.

Then I wrote the revenue and fundraising plan, with three separate lead streams so income doesn't rely on one source. I designed a corporate partnership deck to open conversations with larger organisations, and set up the internal systems so the team can deliver all of it consistently.

I also created the brand for their new e-learning platform, Vision for Access Academy, with a logo and guidelines that sit alongside the main brand.

The Outcome

Since launch, Vision for Access has booked calls with several major businesses and organisations about corporate partnerships. They've also been offered services and support worth more than four times their monthly retainer with me.

The social enterprise now runs with a clear plan for income and a brand that holds together everywhere it appears.