The Situation

Rejuvenate IT is a managed IT and cybersecurity provider based in Bournemouth. Their clients rate them highly for technical work.

Their marketing didn't match that reputation. There was no consistent way of generating leads, and social media happened when someone found the time.

The Problem

For an IT provider, trust is most of the sale. Businesses hand over the keys to their systems, so they want to see a company that knows what it's doing long before they pick up the phone.

That kind of trust builds over months, through being seen consistently. Rejuvenate needed marketing that kept their name in front of the right people week after week, and a way of turning that attention into conversations. A burst of activity followed by silence was never going to do it.

What I Did

I built the engine and ran it. That meant taking over their social media, writing and designing the content, and creating the visuals for lead magnets and email campaigns. I wrote SEO blog content aimed at the questions their buyers search for, so the website kept working in the background.

On top of that sat a lead generation system to turn awareness into enquiries. I also advised on their sales process and went through their Google Ads, tightening the keywords and adding exclusions so the budget went on searches from people who might buy.

I built all of it to last beyond my involvement. The processes, templates and content approach were set up so Rejuvenate's own team could pick them up and keep them running.

The Outcome

Rejuvenate now has a brand people recognise across social and search, and a lead generation engine their team runs in-house. While I ran it, qualified leads came in from social and organic search with an average value of around three times what they cost to bring in. Their Google Ads now cost less and attract more relevant clicks.

In their words: "He's really helped raise awareness of our brand and made it easier for our audience to get to know us."