The Situation

Reach Social Foundation is a Southampton charity supporting adults with learning disabilities. When they came to me, they'd just been founded and had nothing in place to launch with.

They needed a brand and a way of telling the city they existed.

The Problem

A new charity has no track record, so donors and partners judge it almost entirely on how it presents itself. If it looks thrown together, people assume the organisation is too.

Reach also needed awareness quickly. Fundraising depends on people knowing you exist, and a new charity can't wait years to build that up.

What I Did

I built the brand from the ground up, starting with an accessible logo and a full branding system. The website explains the mission and services in plain language that works for supporters and for the people the charity serves.

Alongside the creative work, I ran their PR and social media for the launch fundraising campaign. That meant writing the messaging and running outreach to local press, community groups, supporters and potential partners.

The Outcome

The fundraising campaign made the front page of several Southampton news outlets, reached more than 70,000 views and returned six times what it cost. Reach Social Foundation launched with a public presence most new charities take years to build.

In their words: "I have seen a huge increase in traffic through the projects I support."