The Situation

Kelly Care & Co is a home care provider based in Bournemouth, set up to deliver care differently. Their approach is strengths-based and person-centred, built around helping people keep their independence and dignity.

They came to me as a brand new company, with no brand or website yet.

The Problem

People choosing home care are usually worried families making a decision under pressure. A new provider with no reviews and no track record gets judged on how it looks and sounds at first glance, so the brand had to feel warm and trustworthy from day one.

There was a commercial question too. Bournemouth already has care providers. The villages around it, places like Wimborne, Lytchett and Dorchester, have far fewer, and families there struggle to find care at all. That gap was the opportunity, and the marketing had to point at it.

What I Did

I started by getting to know the founders' vision for the business, because the brand had to carry it. Then I built the brand from scratch: logo, colour palette, typography and imagery chosen to feel calm and reassuring, plus brand guidelines so it stays consistent as the business grows.

The website was designed for the people who'd use it, which often means older visitors or family members looking on someone's behalf. That meant clear navigation and text that's easy to read. The site explains the services and values plainly and names the towns and villages they cover.

Once the site was live, they asked me to take on their marketing too. I wrote their first Facebook posts introducing the business to the local community, and I've worked with them since on local SEO and community content, all aimed at families across Dorset who've had trouble finding care nearby.

The Outcome

Kelly Care & Co launched with a brand and website that look established from day one, and a clear focus on the areas where they're most needed. They're building visibility and relationships across Bournemouth and the wider Dorset area.

In their words: "He took the time to understand our vision and brought it to life beautifully."