Transforming a trusted trainer into a standout brand.
Dean, the founder of DM Personal Training, had spent more than six years building a strong reputation for his passion, dedication, and deep knowledge of fitness. While his skills in the gym were well established, his business lacked an online presence and consistent identity. He needed a brand that reflected his personality, values, and commitment to helping clients achieve life-changing results.
We began by working closely with Dean to understand his journey and the story behind his business. This process shaped a brand personality that was approachable, motivational, and rooted in personal growth. From there, we created a complete brand identity, including a bespoke logo, colour palette, and visual assets. We also produced detailed brand guidelines to ensure consistent visuals and messaging across every platform.
To complete the project, we designed and built a streamlined website focused on enquiries, clear navigation, and showcasing Dean’s services, values, and client results. The site provided a simple way for potential clients to enquire, while the professional visuals helped build immediate trust and credibility.
Within weeks of launching, DM Personal Training began receiving direct enquiries through the website. New clients frequently mentioned being drawn in by the professional look and clear messaging. With his new brand and digital presence in place, Dean successfully positioned DM Personal Training as a trusted, results-driven fitness brand serving Portsmouth and the wider Hampshire area.
