The Situation

Dean, who runs DM Personal Training, had spent more than six years building a strong reputation in Portsmouth. Clients knew him for his knowledge and for how much he cared about their progress.

None of that showed up online. He had no website and no consistent look, so the business lived entirely on word of mouth.

The Problem

Word of mouth only reaches the people who already know someone who trains with you. Anyone searching for a personal trainer in Portsmouth had nothing to find, and anyone recommended to Dean had nothing to look at before getting in touch.

He needed a brand that felt like him, and a simple way for new clients to enquire.

What I Did

I started by sitting down with Dean to understand his story and why he trains people the way he does. That shaped a brand personality that's approachable and motivating, built around personal progress.

From there I created the identity: a bespoke logo and colour palette, plus brand guidelines so everything he posts stays consistent.

Then I designed and built the website, focused on one thing: getting enquiries. It shows his services and his clients' results, with a clear, simple route to get in touch. I also set up and styled his Instagram and LinkedIn so they match the brand, giving people somewhere to see his work before they enquire.

The Outcome

Within weeks of launch, DM Personal Training was getting direct enquiries through the website. New clients often mention that the professional look and clear message are what made them get in touch.

Dean's now a recognisable fitness brand across Portsmouth and the wider Hampshire area, and he rated the whole project 10 out of 10.

In Dean's words: "Always calls when he says, always does what he says and explains it in a fantastic way."