Turning an idea into a scalable reputation platform.

BreakFee approached us as a new company with a strong concept but no clear structure in place. They needed more than marketing support; they needed a fractional CMO to define their business model, market positioning, and overall strategy for growth. With no website, brand, or lead generation process, the challenge was to turn a great idea into a fully formed, scalable business.

We started with strategy. Through consultancy sessions, we refined BreakFee’s business model, clarified their audience, and developed a clear positioning framework. Once the foundation was in place, we created their brand identity, logo, and visual guidelines before moving into web design, content creation, and full campaign rollout. We delivered marketing collateral, a traffic generation plan, SEO setup, email marketing automation, and a structured outreach system.

The results were immediate. Their first landing page campaign achieved over 30 newsletter signups within the first day. The new brand and website gave BreakFee a clear direction and strong market presence. With social media content, automated systems, and ongoing campaigns now established, BreakFee has a solid foundation to grow its reputation platform and community across the UK.