The Situation

Spectrum Sisters offers autism and ADHD assessments for women and girls, outside the NHS waiting list. Chay, the founder, had hired a web designer to build a new site.

Two months later, there was still no new site. The designer had also taken control of her existing one, along with her domain and the email accounts her team relied on. Chay was losing business, and she came to me needing it fixed fast.

The Problem

The first job was getting her back online, quickly, with a setup she owned outright. The bigger issue was that the old site hadn't been doing the business justice anyway.

The copy was generic. Her reviews were sitting unused, the FAQs barely featured and there were no SEO foundations to speak of. For a clinical service, the site had to feel credible and approachable at once, to someone who might be nervous about getting assessed at all.

What I Did

I took the whole thing off Chay's plate. Within three days, I'd rebuilt the site in Framer and set up the domain and Google Workspace email in her name. Nobody else holds the keys now, so she can't end up in the same position again.

Then I wrote the whole site. That meant a step-by-step guide to the process, from first enquiry through to the report and post-diagnosis support, plus a brand statement and FAQs drawn from the clinical detail on the assessment pages. I reformatted nine client testimonials so they could work across the site, and wrote the SEO metadata to give the new domain the best start in search. I advised on the design along the way, so the site looks as considered as the service.

The brief throughout was warm without being vague, and clinical without feeling cold. Every line had to work for someone thinking about an assessment for the first time and feeling unsure about it.

The Outcome

Spectrum Sisters was back online in three days, on a website and email the business owns entirely. The copy now matches the standard of care the team delivers, the reviews that were sitting unused do their job on the page, and the Google Ads campaign has started recovering bookings as the new domain beds in.

In Chay's words: "Completely saved my sanity. A joy to work with."