DM Personal Training
I created the branding, identity, and website for Portsmouth-based DM Personal Training.
DM Personal Training
I created the branding, identity, and website for Portsmouth-based DM Personal Training.
DM Personal Training
I created the branding, identity, and website for Portsmouth-based DM Personal Training.
The Challenge
Dean, a Portsmouth-based personal trainer, had been training clients in the gym for over six years and had built a reputation for his passion, dedication, and deep knowledge of fitness. But while his skills in the gym were well established, his business lacked an online identity.
Dean wanted a graphic designer and marketer to create a professional brand that reflected his personality, values, and the life-changing results he helps clients achieve. He needed a consistent visual identity, clear messaging, and a simple way for potential clients to enquire about training. My challenge was to turn Dean’s story and expertise into a recognisable fitness brand that stood out in a competitive market.
The Challenge
Dean, a Portsmouth-based personal trainer, had been training clients in the gym for over six years and had built a reputation for his passion, dedication, and deep knowledge of fitness. But while his skills in the gym were well established, his business lacked an online identity.
Dean wanted a graphic designer and marketer to create a professional brand that reflected his personality, values, and the life-changing results he helps clients achieve. He needed a consistent visual identity, clear messaging, and a simple way for potential clients to enquire about training. My challenge was to turn Dean’s story and expertise into a recognisable fitness brand that stood out in a competitive market.
The Challenge
Dean, a Portsmouth-based personal trainer, had been training clients in the gym for over six years and had built a reputation for his passion, dedication, and deep knowledge of fitness. But while his skills in the gym were well established, his business lacked an online identity.
Dean wanted a graphic designer and marketer to create a professional brand that reflected his personality, values, and the life-changing results he helps clients achieve. He needed a consistent visual identity, clear messaging, and a simple way for potential clients to enquire about training. My challenge was to turn Dean’s story and expertise into a recognisable fitness brand that stood out in a competitive market.
The Approach
I began by working closely with Dean to understand his journey - from his years of gym training to his commitment to mental wellbeing and self-improvement. This helped me define a brand personality that was approachable, motivational, and rooted in personal growth.
I then:
Created a complete brand identity - including a bespoke logo, colour palette, and brand assets.
Developed a brand guideline - ensuring consistent visuals and messaging across all platforms.
Designed and built a simple, effective website - focused on enquiries, clear navigation, and showcasing Dean’s services and approach.
This foundation allowed Dean to launch his business online with confidence, knowing his brand truly reflected who he was.
The Approach
I began by working closely with Dean to understand his journey - from his years of gym training to his commitment to mental wellbeing and self-improvement. This helped me define a brand personality that was approachable, motivational, and rooted in personal growth.
I then:
Created a complete brand identity - including a bespoke logo, colour palette, and brand assets.
Developed a brand guideline - ensuring consistent visuals and messaging across all platforms.
Designed and built a simple, effective website - focused on enquiries, clear navigation, and showcasing Dean’s services and approach.
This foundation allowed Dean to launch his business online with confidence, knowing his brand truly reflected who he was.
The Approach
I began by working closely with Dean to understand his journey - from his years of gym training to his commitment to mental wellbeing and self-improvement. This helped me define a brand personality that was approachable, motivational, and rooted in personal growth.
I then:
Created a complete brand identity - including a bespoke logo, colour palette, and brand assets.
Developed a brand guideline - ensuring consistent visuals and messaging across all platforms.
Designed and built a simple, effective website - focused on enquiries, clear navigation, and showcasing Dean’s services and approach.
This foundation allowed Dean to launch his business online with confidence, knowing his brand truly reflected who he was.
The Results
With a clear, consistent brand and a professional website in place, DM Personal Training could finally reach new clients beyond word-of-mouth. The website provided a straightforward way for people to enquire, while the branding built credibility and trust from the first interaction.
Within weeks of launch, Dean began receiving enquiries through the site and reported that new clients mentioned being drawn in by the professional look and clear messaging. His new online presence positioned him as not just a personal trainer, but as a trusted fitness brand with a strong, consistent identity.
"I paid Jamie for a website, branding, and social media, and I’m so happy with all three. The website looks great, I absolutely love the branding, and my Instagram and LinkedIn accounts look fantastic. Jamie is an intelligent, tenacious lad who always calls when he says he will, always does what he says, and explains everything in a fantastic way. 10/10 rating - thank you for all your help, Jamie, I can’t recommend you enough."
The Results
With a clear, consistent brand and a professional website in place, DM Personal Training could finally reach new clients beyond word-of-mouth. The website provided a straightforward way for people to enquire, while the branding built credibility and trust from the first interaction.
Within weeks of launch, Dean began receiving enquiries through the site and reported that new clients mentioned being drawn in by the professional look and clear messaging. His new online presence positioned him as not just a personal trainer, but as a trusted fitness brand with a strong, consistent identity.
"I paid Jamie for a website, branding, and social media, and I’m so happy with all three. The website looks great, I absolutely love the branding, and my Instagram and LinkedIn accounts look fantastic. Jamie is an intelligent, tenacious lad who always calls when he says he will, always does what he says, and explains everything in a fantastic way. 10/10 rating - thank you for all your help, Jamie, I can’t recommend you enough."
The Results
With a clear, consistent brand and a professional website in place, DM Personal Training could finally reach new clients beyond word-of-mouth. The website provided a straightforward way for people to enquire, while the branding built credibility and trust from the first interaction.
Within weeks of launch, Dean began receiving enquiries through the site and reported that new clients mentioned being drawn in by the professional look and clear messaging. His new online presence positioned him as not just a personal trainer, but as a trusted fitness brand with a strong, consistent identity.
"I paid Jamie for a website, branding, and social media, and I’m so happy with all three. The website looks great, I absolutely love the branding, and my Instagram and LinkedIn accounts look fantastic. Jamie is an intelligent, tenacious lad who always calls when he says he will, always does what he says, and explains everything in a fantastic way. 10/10 rating - thank you for all your help, Jamie, I can’t recommend you enough."
Ready to Bring Your Business to Life Online?
I help passionate entrepreneurs and service-based businesses turn their ideas into professional, client-attracting brands. From logos and brand guidelines to websites that convert, we give you the tools to grow. If you’re ready to create a brand that truly represents you, let’s chat.
