Building a future-ready website for an esports industry leader
Cyberlabs is a specialist operator at the intersection of gaming, esports, and digital media–ready physical spaces. Born out of esports and led by industry experts, they deliver end-to-end solutions spanning venue design, equipment, build-out, training, and full operational support.
Following a major brand refresh, Cyberlabs needed a website that matched their ambition, credibility, and market position.
Their original site was limited to just a handful of pages and didn’t reflect the scale, complexity, or quality of the work they deliver across education, sports, and commercial environments. It also lacked the flexibility and structure required to support ongoing growth.
That’s where Reizia came in.
The challenge
Cyberlabs required more than a visual refresh - they needed a fully functional digital platform that could:
Position them as market leaders in esports, gaming, and digital venue design
Clearly communicate a complex, multi-vertical offering
Act as a central hub for case studies, insights, and thought leadership
Be easy for their internal team to update, evolve, and scale
The site needed to work just as effectively for schools and universities as it did for sports organisations, developers, and commercial partners.
Our approach
We designed and built a completely new website in Framer, using Cyberlabs’ newly developed brand guidelines as the foundation.
Our focus was on creating a high-performance, content-led platform that balanced strong visual impact with clarity, usability, and scalability.
Key elements of the project included:
Full website design & build in Framer, aligned tightly to the new brand system
Clear service architecture to support multiple verticals and buyer types
CMS-powered case studies and blog functionality, enabling Cyberlabs to showcase projects and publish insights with ease
Improved user journeys and navigation, making it simple to understand what Cyberlabs delivers at a glance
Form automations and scalable page templates, reducing friction for enquiries and internal updates
The result is a website that feels immersive, modern, and authoritative - mirroring the environments Cyberlabs design and operate in the real world.
The outcome
Cyberlabs now has a true one-stop digital platform that supports both brand credibility and business growth.
The new website:
Positions Cyberlabs as a leader in esports, gaming, and digital media-ready venues
Showcases their work and expertise through structured, scalable content
Supports future growth with a flexible CMS and Framer-based build
Provides a significantly improved experience for partners, clients, and stakeholders
With strong foundations in place, the site now acts as a living asset - evolving alongside Cyberlabs as they continue to shape the future of gaming and esports environments.
